Plain-English Guides

Practical, jargon-free answers to the questions business owners actually ask before building, fixing, or maintaining a website.

All Guides

13 guides
For Non-Developers8 min read

How Much Does a Shopify Store Cost in Canada?

Shopify plan fees in CAD, Shopify Payments rates, apps, themes, HST and the cost of a professional build, explained for Canadian store owners.

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For Non-Developers8 min read

AODA Website Accessibility: What Ontario Businesses Need to Know

Who must make their website accessible under the AODA, what WCAG 2.0 AA means in practice, the 2026 compliance report deadline, and how to fix your site.

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For Non-Developers9 min read

WooCommerce vs Shopify for Canadian Stores

WooCommerce or Shopify for a Canadian store: fees in CAD, card and Interac rates, GST/HST setup, ownership and upkeep, with real store examples.

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For Non-Developers7 min read

Agency, Freelancer or Wix/Squarespace: Who Should Build Your Website?

Should a small business hire an agency, a freelancer, or build it on Wix or Squarespace? The honest trade-offs in cost, time, risk and ownership.

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For Non-Developers6 min read

WordPress, Shopify, or React: How to Pick the Right Platform for Your Website

Three platforms power most modern websites — but they're built for very different people. A plain-English guide to figuring out which one actually fits your business.

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For Non-Developers5 min read

How to Get and Manage Your Own Domain

Your domain is the most valuable piece of your online business. Here's how to buy it the right way, who to buy it from, and how to keep it safe for the next ten years.

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For Non-Developers6 min read

What to Prepare Before Building Your Website

Three decisions to lock in before your developer writes a single line of code: what platform you're on, who owns your domain, and where the site will be hosted.

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For Non-Developers7 min read

Should You Use AI to Build Your Website? The Real Pros and Cons

AI website builders are cheap and fast — and for some businesses, that's all you need. For others, it's the most expensive shortcut they'll ever take. Here's how to tell.

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For Non-Developers7 min read

What is SEO, How it Works, and Why Setting it Up Properly Matters

A plain-English breakdown of what SEO actually is, the three pillars it runs on, and why getting it right from day one saves you years of catching up later.

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For Non-Developers6 min read

How to Stay Protected When Working with Freelancers

Practical rules for keeping ownership of your domain, hosting, and accounts — and revoking access cleanly when the project ends.

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For Non-Developers6 min read

How to Find the Right Web Developer for Your Business

Three things to evaluate before you hire: real reviews and portfolio work, a proper consultation, and value over lowest price. The short, honest version.

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For Non-Developers8 min read

What Type of Website Should You Build for Your Business?

The platform you choose shapes how fast you launch, how much you spend, and how easily you can manage your site every month. WordPress for brochure sites, Shopify for ecommerce, React for complex custom builds.

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For Non-Developers10 min read

How to Maintain a WordPress Website

WordPress maintenance involves a recurring set of tasks: daily backups, weekly plugin updates and security scans, monthly theme updates and performance checks, and quarterly database cleanups. The exact checklist we use to keep client sites secure, fast, and online.

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