Our Ecommerce Work

Ecommerce Stores We've Built

Shopify and WooCommerce stores designed and built by our team, from a 700+ product WooCommerce rebuild to custom Shopify themes launched in two weeks. What each business needed, what we built, and what the project taught us.

Talk About Your Store Full Portfolio

Plenty of articles profile famous brands and their revenue. This page is about something we can actually vouch for: stores our own team built. Each one links to a full case study with screenshots.

You won't find revenue or conversion figures here. Those numbers belong to our clients, and we don't publish them without permission. What you will find is the problem each business brought us, the decisions we made, and the reasoning behind them.

Store by Store

Coins For Anything

WooCommerce

Custom coins, challenge coins, medals and awards

The problem: An existing WordPress store with more than 40 plugin updates that nobody dared to run. We applied them on a separate staging copy first, and they broke the site, which confirmed the old setup could not be safely updated.

A complete rebuild in Elementor on a clean, maintainable foundation
Over 700 WooCommerce products migrated and organized
Filtering across 300+ coin and award samples so shoppers can narrow by type and style

What it taught us: Test updates on staging before touching a live store. When a site breaks every time it is updated, a rebuild can be cheaper than years of patching.

Read the Coins For Anything case study

Far Beyond Miniatures

Shopify

Hand-painted tabletop gaming miniatures

The problem: Carson, the artist behind the store, could not find a Shopify theme that did his work justice. Everything off the shelf felt generic.

A fully custom Shopify theme built around his brand
Product pages with high-resolution imagery for fine painting detail
Designed, built and launched in 14 days

What it taught us: For a product that is visual and one of a kind, a custom theme is worth it. Shopify handles checkout, so the build time goes into presentation.

Read the Far Beyond Miniatures case study

Reef in the City

Shopify

Aquarium and reef supplies, plus custom aquarium installations in the GTA

The problem: Matt and Warren came to us through a referral with a vision but no logo, branding or design assets.

Logo and visual identity designed from scratch
Full design mockups of the store, approved page by page before development
A custom Shopify store, plus a filterable gallery of their aquarium installations

What it taught us: Approving mockups before development keeps a brand-new business from paying to rebuild pages it did not like.

Read the Reef in the City case study

Dealzeez

Shopify

Used goods across dozens of categories, from electronics to tools

The problem: A family-owned business needed a store that could handle a very wide, constantly changing range of products and still be easy for the family to run.

A custom Shopify store organized across dozens of categories
A simple browse-to-checkout flow
Built and launched in 21 days

What it taught us: When the owners manage the store day to day, Shopify’s admin is a big part of the value: adding products and handling orders needs no developer.

Read the Dealzeez case study

Vanity Planet

Shopify

Beauty and wellness products

The problem: A beauty brand that needed a store built around product photography and a way to grow its email list.

A custom Shopify theme built from scratch
A newsletter sign-up popup with timing and exit-intent triggers
Product pages with image zoom, reviews and related products

What it taught us: Email sign-up deserves a deliberate design, not a default app popup, because the list keeps paying off after the first visit.

Read the Vanity Planet case study

Kenny vs Spenny

E-commerce

Official merchandise for the Canadian TV show

The problem: Fans look for merchandise by the moment or quote they love, not by product type.

A design-first home page: fans pick a design, then the product
Product pages with size, colour and variant selection
A shopping experience that keeps the show’s irreverent tone

What it taught us: Organize the catalogue the way your customers think about it. For a fan store, that is the design, not the garment.

Read the Kenny vs Spenny case study

Ultimate Party Services

WooCommerce

Party and event rentals in Toronto

The problem: Event rentals are quoted, not bought off the shelf, so a standard checkout did not fit how the business sells.

A large rental catalogue organized by category
A WooCommerce quote cart instead of a standard checkout
A four-step explanation of how booking works, with call and quote buttons on every page

What it taught us: Ecommerce does not always end in a payment. WooCommerce bends to quote-based selling more easily than most hosted platforms.

Read the Ultimate Party Services case study

Mo Pie U

A WooCommerce charity store selling pies to fund student scholarships.

Virova Fashion

A Shopify fashion store with a clean design and a streamlined checkout.

Shopify or WooCommerce? What These Builds Showed Us

There is no universal winner. The right platform depends on who runs the store and how it sells.

We reach for Shopify when

• The owners will run the store themselves and want no hosting or plugin updates to manage (Dealzeez, Far Beyond Miniatures)
• Speed to launch matters: both of those stores went live in three weeks or less
• The selling is standard cart-and-checkout, and the effort should go into design (Vanity Planet, Reef in the City)

We reach for WooCommerce when

• The selling process is unusual, such as quote requests instead of checkout (Ultimate Party Services)
• The catalogue is large and needs custom filtering on a site the business fully owns (Coins For Anything)
• The store sits inside a content-rich WordPress site the client already knows how to edit

For a fuller comparison, read WordPress vs Shopify, or see our ecommerce development services.

Questions About Our Ecommerce Work

Mostly Shopify and WooCommerce. Of the stores on this page, Far Beyond Miniatures, Reef in the City, Dealzeez, Vanity Planet and Virova Fashion run on Shopify, while Coins For Anything, Ultimate Party Services and Mo Pie U run on WooCommerce. We also build custom React and Next.js front ends when a store needs something neither platform does well.

We look at who will run the store and how it sells. Shopify suits owners who want to manage products and orders themselves with no hosting to worry about, which is why we used it for Dealzeez and Far Beyond Miniatures. WooCommerce suits stores that need unusual selling logic or a very large, heavily filtered catalogue on a site they fully own, such as the quote cart for Ultimate Party Services and the 700+ product catalogue for Coins For Anything.

It depends on the size of the catalogue and how custom the design is. Far Beyond Miniatures, a custom Shopify theme, launched in 14 days, and Dealzeez launched in 21 days. Rebuilds and stores with branding from scratch, like Coins For Anything and Reef in the City, take longer because there is more to migrate or design first. We give you a timeline with your quote.

Yes. For Coins For Anything we first tested the store’s 40+ pending plugin updates on a staging copy so the live store was never at risk. Those updates broke the site, so a rebuild was the right call. Often a store only needs targeted fixes, and we will tell you which case you are in before you commit to anything.

Those numbers belong to our clients, and we don’t publish them without permission. We would rather show you exactly what we built and why than quote figures you can’t check. If you want to talk to a past client, ask us and we will see who is happy to take a call.

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What happens next?

1.We'll review your project requirements
2.Schedule a discovery call within 24 hours
3.Provide a detailed proposal and timeline
4.Begin development with your approval

Ecommerce Stores We've Built