What Type of Website Should You Build for Your Business?
The platform you choose shapes how fast you launch, how much you spend, and how easily you can manage your site every month. Here's a no-fluff breakdown of the three options we recommend to almost every business — and exactly when each one is the right fit.
The 30-second answer:
- WordPress — if you need a brochure website to showcase your business.
- Shopify — if you're selling products online (we recommend it for every ecommerce client).
- React — if you need something complex: a web app, portal, or custom functionality.
The Three Platforms We Recommend
After building hundreds of websites for businesses across Ontario and beyond, we've found that these three platforms cover almost every business use case. Here's a quick look at each.
WordPress
For simple brochure websites
Small businesses, service providers, contractors, lawyers, real estate agents, restaurants — anyone who needs a professional online presence without selling products online.
Read moreShopify
For every ecommerce website
Any business selling products online — small boutique brands, growing DTC stores, established retailers expanding online. If you sell anything, Shopify is our go-to.
Read moreReact
For complex, custom websites
Businesses that need more than a standard website — web apps, customer portals, booking systems, dashboards, or unique interactions that off-the-shelf platforms cannot handle.
Read moreWordPress
For simple brochure websites
Small businesses, service providers, contractors, lawyers, real estate agents, restaurants — anyone who needs a professional online presence without selling products online.
See our WordPress servicesWhy choose WordPress
- Easiest CMS for clients to edit content themselves
- Massive plugin and theme ecosystem
- Affordable to build and maintain
- Built-in blogging and basic SEO tools
- Mature platform powering 40%+ of all websites
Common use cases
Shopify
For every ecommerce website
Any business selling products online — small boutique brands, growing DTC stores, established retailers expanding online. If you sell anything, Shopify is our go-to.
See our Shopify servicesWhy choose Shopify
- Easiest platform for clients to manage products and orders
- Secure payments and PCI compliance handled for you
- No plugin maintenance like WooCommerce
- Built-in inventory, shipping, tax, and multi-channel selling
- Scales from your first sale to millions in revenue
Common use cases
React
For complex, custom websites
Businesses that need more than a standard website — web apps, customer portals, booking systems, dashboards, or unique interactions that off-the-shelf platforms cannot handle.
See our React servicesWhy choose React
- Unlimited customization — anything you can imagine, we can build
- Lightning-fast performance and app-like feel
- Scales to handle complex business logic
- Modern tech stack used by Facebook, Netflix, Airbnb
- Integrates with any backend, API, or database
Common use cases
WordPress vs Shopify vs React: At a Glance
A side-by-side look at how the three platforms compare on the things that actually matter to a business owner.
| Feature | WordPress | Shopify | React |
|---|---|---|---|
| Best for | Brochure websites | Online stores | Custom apps & complex sites |
| Ease of editing for client | Easy | Very Easy | Depends on build |
| Time to launch | 2 – 3 weeks | 2 – 4 weeks | 4 – 12+ weeks |
| Setup cost | $ | $$ | $$$ |
| Ongoing maintenance | Monthly plugin updates | Minimal — Shopify handles it | Periodic dependency updates |
| Scalability | Good | Excellent | Limitless |
| Sells products online? | Limited (via WooCommerce) | Yes — built for it | Yes — fully custom |
| SEO out of the box | Strong | Strong | Requires setup |
Quick Decision Guide
Answer these questions to land on the right platform for your business in under a minute.
If yes
Are you selling products online?
Choose Shopify.
Whether you sell 5 products or 50,000, Shopify is the easiest platform for you to manage and the cheapest to maintain long-term.
If yes
Do you need a website that mostly shows information about your business?
Choose WordPress.
For service businesses, contractors, restaurants, or any company that needs a professional online presence with a blog, WordPress is the most cost-effective choice.
If yes
Do you need custom functionality, a web app, a portal, or something that doesn't fit into a template?
Choose React.
If you're building anything more complex than a brochure or store — booking systems, dashboards, calculators, member portals — React gives you unlimited flexibility.
If yes
Do you have both products to sell and complex features?
Often Shopify + custom React features.
We frequently combine Shopify (for the store) with custom React-powered tools when clients need both. We'll walk you through the right mix.
Frequently Asked Questions
Common questions business owners ask when deciding between WordPress, Shopify, and React.
It depends on what your business does. If you sell products online, choose Shopify — it's built for ecommerce and the easiest for you to manage. If you need a professional online presence to showcase services, choose WordPress — it's cost-effective and easy to update. If you need custom functionality like a web app, booking system, or portal, choose React for unlimited flexibility.
Shopify is purpose-built for ecommerce. It handles secure payments, inventory, shipping, taxes, and order management out of the box — no plugin maintenance headaches like WooCommerce. More importantly, it's the easiest platform for non-technical clients to manage day-to-day. You can add products, fulfill orders, and run promotions without ever calling your developer.
For a standard business website, WordPress is the most cost-effective option. You get a powerful CMS, easy content editing, blogging, and SEO tools without paying for custom development. It also has a massive ecosystem of themes and plugins, so we can launch your site in 2 – 3 weeks at a fraction of the cost of a custom build.
Choose React when your needs go beyond what a CMS or ecommerce platform can do. Examples: a customer portal where clients log in to see their data, a multi-step quote calculator, a real-time booking system, a custom SaaS product, or any web app with complex business logic. React is also a great choice when performance and a modern, app-like user experience matter.
Yes — but it usually requires a rebuild rather than a migration, because each platform stores content and data differently. That's why we spend time at the start helping you choose the right platform for where your business is headed in the next 3 – 5 years, not just today.
WordPress is typically the cheapest for a simple brochure website. Shopify is mid-range — you pay a monthly Shopify subscription but save on development time. React is the most expensive upfront because every feature is custom-built, but it has the lowest long-term per-feature cost for complex sites.
Shopify is the easiest by a wide margin for ecommerce. For non-ecommerce sites, WordPress is very manageable once we hand off training. React sites can be made easy to update by building a custom admin panel — we do this for clients who want full control without learning code.
These three platforms cover about 95% of business website needs, but we also work with WooCommerce, Next.js, Vue, and custom Node.js backends when a project calls for it. We'll recommend the right tool for your specific situation during our free consultation.
WordPress brochure sites typically take 2 – 3 weeks. Shopify stores take 2 – 4 weeks depending on the number of products and customizations. React projects vary widely — a simple custom site might take 4 – 6 weeks, while a full web app can take 8 – 16+ weeks. We give you a firm timeline after our discovery call.
Yes, through WooCommerce — but we generally don't recommend it. WooCommerce sites need more maintenance (plugin updates, security patches, hosting management) than Shopify, and the user experience for managing the store is more complicated. For 95% of ecommerce clients, Shopify is the better choice.
Still not sure which platform is right for you?
Book a free 20-minute consultation and we'll help you pick the right platform based on your business, your customers, and your budget — no sales pitch, no obligation.
