Website Development & Updates
Professional website development and ongoing maintenance services. We build modern, responsive websites and provide continuous updates to keep your online presence fresh, secure, and performing at its best.
Quick Answer: What Is Website Development & Updates?
We build your website, then keep improving it after launch instead of leaving it to age.
This service is a good fit if you:
- Need a new website or a rebuild of an outdated one
- Want one team to handle both the build and later changes
- Add pages, services or products regularly
- Would rather not manage plugins, updates and security yourself
Build It Once, Keep It Current
Most business websites follow the same pattern: a big launch, a few edits in the first months, then years of slow decline until the site looks dated and a full redesign feels like the only option. The alternative is to treat the website as something that keeps improving. New pages when you add a service, updated photos and copy when things change, software and security updates on a regular schedule.
We build on three platforms, depending on what the site needs to do: WordPress for business websites your team can edit, Shopify for online stores, and React for web applications with custom features. After launch, the same developers who built the site handle updates, so nothing gets lost in a handover.
A typical business site takes 2-4 weeks to build, larger or more complex sites 6-12 weeks, and custom web applications 8-16+ weeks. Pricing depends on scope, and you get a fixed quote after a free consultation. For budget ranges, see how much a website costs.
Every website project includes
- A project plan covering structure, features and goals
- Custom design based on your brand and feedback
- Responsive layouts for phones, tablets and desktops
- SEO-friendly structure, page titles and metadata
- Testing across devices, browsers and screen sizes
- A review round before launch
- Training so your team can make simple edits
- Ongoing updates and support after launch
Types of Projects We Work On
We specialize in three main technologies to deliver the right solution for your business needs.
WordPress Websites
Custom WordPress themes, plugins, and content management systems. Perfect for blogs, business websites, and content-heavy sites that need easy management.
- Custom Theme Development
- Plugin Development
- Content Management
- SEO Optimization
Shopify E-commerce
Professional Shopify stores with custom themes, apps, and integrations. Built for businesses ready to sell online with powerful e-commerce features.
- Custom Store Design
- App Development
- Payment Integration
- Inventory Management
React Web Apps
Modern web applications and custom software solutions built with React. Ideal for interactive websites, dashboards, and complex business applications.
- Custom Web Applications
- Interactive Dashboards
- API Integration
- Real-time Features
The Website Building Process
Our structured approach ensures your website is built efficiently, meets your requirements, and delivers results from concept to launch and beyond.
Preparation / Information Gathering
We work with our client to gather information about the website, including the purpose, goals, and target audience. This information is used to create a detailed project plan that outlines the site's structure, features, and functionality. By understanding the client's needs and expectations, we can ensure that the final product meets their requirements and aligns with their brand identity.
Brainstorming
We think creatively to develop a unique and engaging design concept that reflects the client's vision and goals. By exploring different ideas and concepts, we can create a visually appealing and user-friendly site that stands out from the competition. Our team collaborates with the client to refine the design concept, ensuring that it captures the essence of their brand and resonates with their target audience.
Implementation
We bring the design concept to life by developing a functional website that meets the client's specifications. Our team uses current web technologies and best practices to create a responsive, accessible, and SEO-friendly site that delivers an optimal user experience. By following a structured development process, we can ensure that the site is built efficiently and accurately, with all features and functionality working as intended.
Testing / Quality Assurance
We rigorously test the site to identify and resolve any issues or bugs that may affect its performance. Our team conducts thorough checks to ensure that the site functions correctly across different devices, browsers, and screen sizes. By testing all aspects of the site, we can verify that it meets the client's requirements and delivers a smooth user experience.
Presentation and Launch
We present the completed site to the client for review and feedback, allowing them to provide input and suggest any changes or revisions. Once the client is satisfied with the site, we launch it to the public, making it accessible to users. By following a structured launch process, we can ensure that the site goes live smoothly and efficiently, with minimal disruption to the user experience.
Build and Leave vs Build and Keep Updating
What happens to a website in the years after launch depends on which approach you take.
| Build and leave | Build plus ongoing updates | |
|---|---|---|
| Content | Goes stale as services, staff and prices change | Kept accurate as your business changes |
| Software and plugins | Fall behind, updates pile up | Updated on a regular schedule |
| Security | Known issues stay unpatched | Patches applied as they are released |
| New features | Wait for the next redesign | Added when you need them |
| SEO | Rankings drift as competitors improve | Pages refined and added over time |
| Cost pattern | Large redesign every few years | Smaller, predictable ongoing work |
Keeping a Website Healthy After Launch
Simple habits that keep a site useful for years.
Keep a running list of changes
Every time a customer asks a question the site does not answer, a service changes or a staff member leaves, add it to a shared list. Sending a batch of changes once or twice a month is faster and cheaper than a scramble before a busy season.
Update software on a schedule
WordPress core, themes and plugins, and Shopify apps all release updates regularly. Outdated software is one of the most common ways small business sites get compromised. Apply updates on a set schedule, with a backup taken first and a quick check of key pages afterwards.
- Take a backup before updating
- Update core, theme and plugins or apps
- Check forms, checkout and key pages afterwards
Review your analytics every quarter
Look at which pages get visits, where people leave and which pages bring in enquiries. A page with plenty of traffic and no enquiries usually needs a clearer call to action. A service with no page of its own is a missed chance to rank for it.
Own your domain, hosting and logins
Make sure the domain, hosting account and website admin are registered to your business and that you have the passwords, even if a developer manages them day to day. Our guide on owning and managing your own domain walks through what to check.
Meet the Website Development Team
Get to know the experienced developers behind your website project.
Adrian Chromenko
Founder & Web Developer
Adrian Chromenko, the Founder of Primary Digital Marketing, has been involved in web development for over 15 years. Starting as a hobby, his passion for building websites evolved into a thriving business.
Bart Chromenko
Co-founder & Web Developer
Bart Chromenko, Co-founder of Primary Digital Marketing, began his journey into web development alongside Adrian. With a strong background in Computer Science, Bart has mastered WordPress, React, and Shopify.
Website Development in Mississauga and Sault Ste. Marie
Where are you located? PrimaryDM is based in Mississauga and Sault Ste. Marie, Ontario. We work with businesses throughout the GTA, including Toronto, Brampton, Oakville and Burlington, and with clients across Canada and the United States.
Local clients can meet in person for planning and reviews, and everyone else works with us remotely. See our Mississauga website development and Sault Ste. Marie web design pages for more on our local work.
Why work with a local web development team?
- Face-to-face meetings when a project needs them
- Same time zone for quick answers and updates
- The same developers from first build to later updates
- Understanding of the local market and competition
- Direct contact with the people doing the work
Website Development & Updates FAQs
Common questions about building a website and keeping it current.
Ask Us AnythingHow long does it take to build a website?
How much does website development cost?
What kind of updates do you handle after launch?
Which platform should I choose: WordPress, Shopify or React?
Can you update a website someone else built?
Do I need ongoing updates, or can I leave the site alone after launch?
What Our Clients Say
Real feedback from businesses we've helped
Join our growing list of satisfied clients
Ready to Build Your Website?
Let's create a professional website that represents your brand and drives your business forward. Tell us about your project and we'll provide a detailed proposal.
What happens next?
- 1.We'll review your project requirements
- 2.Schedule a discovery call within 24 hours
- 3.Provide a detailed proposal and timeline
- 4.Begin development with your approval