Ads That Will Give Your Website and Business Traction
What is Pay-Per-Click (PPC)?
Pay-per-click refers to a method of online advertising in which the advertiser pays for each click on their ads. When using pay-per-click advertising, you don’t pay for impressions or anything other than the clicks that you get on your ad. This means that in order to have your advertisements noticed above your competitors, you need to pay more money per click on your ads. Advertisers will bid on keywords or audiences in order against their competitors to get their websites interacted with as much as possible. The greater the competition for a certain keyword or an audience, the more you will have to be willing to pay for each click on your ad based.
Because Google Ads is the largest, most popular pay-per-click advertising network, it’s important for your ads to be on this platform. The more you invest into your ads, the easier it will be for consumers to run into your ads on google, which will result higher website traffic and more sales.
If you plan on advertising your business to specific people, then Facebook Ads is an excellent way to do so. Being able to target people based on their age, their interests, and their location means that Facebook ads are effective when targeting a specific audience.
Instagram is the social media platform with the highest engagement rate, meaning that its users are most likely to interact with posts and ads that they encounter. This means that if your ad is distributed to the right people, it will likely be successful. Not only that, but Instagram allows for short video ads that can be effective in attracting customers if executed correctly.
Many people get frustrated with advertising because they tried it and it has failed them. Many people fail to realize how much research and work goes into creating a successful online ad campaign. Although Google Ads, Facebook Ads (and other ad platforms) offer a streamlined service that can be setup by a regular user, the ads won’t be optimized and will either be inefficient or will simply not work.
At Primary Digital Marketing, we do extensive research when developing an ad campaign. This includes researching desired keywords, setting realistic goals, monitoring/adapting ads, setting up negative keywords and much more. Furthermore, we’ll be monitoring your ads in order to find areas of improvement as we collect more data.
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