Advertising With Google Ads
Ads That Will Give Your Website and Business Traction
Digital advertising is an excellent way to get your business noticed. By utilizing pay-per-click, you’re able to have your business seen by people who may choose to interact with your ads and visit your website. With the numerous possibilities that you have with pay-per-click, you can advertise your business on multiple different platforms and for multiple different reasons. This means that whether your goal is to increase the traffic on your website or to gain a following on social media, pay-per-click is a great way to make yourself and your company noticed without the need for an initial following.
Our team at Primary Digital Marketing will utilize pay-per-click in order to advertise your company and your services on different platforms to popularize your business.
What is Pay-Per-Click (PPC)?
Pay-per-click refers to a method of online advertising in which the advertiser pays for each click on their ads. When using pay-per-click advertising, you don’t pay for impressions or anything other than the clicks that you get on your ad. This means that in order to have your advertisements noticed above your competitors, you need to pay more money per click on your ads.
At Primary Digital Marketing, we do extensive research when developing an ad campaign. This includes researching desired keywords, setting realistic goals, monitoring/adapting ads, setting up negative keywords and much more. Furthermore, we’ll be monitoring your ads in order to find areas of improvement as we collect more data.
Because Google Ads is the largest, most popular pay-per-click advertising network, it’s important for your ads to be on this platform. The more you invest into your ads, the easier it will be for consumers to run into your ads on google, which will result higher website traffic and more sales.
If you plan on advertising your business to specific people, then Facebook Ads is an excellent way to do so. Being able to target people based on their age, their interests, and their location means that Facebook ads are effective when targeting a specific audience.
Instagram is the social media platform with the highest engagement rate, meaning that its users are most likely to interact with posts and ads that they encounter. This means that if your ad is distributed to the right people, it will likely be successful. Not only that, but Instagram allows for short video ads that can be effective in attracting customers if executed correctly.